- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
- Marketing Director Creative Director Art Director
Marketing Director / Creative Director
Daniel Tinajero
Digital Marketing Director | 20+ Years Driving Brand Growth & Innovation
I’m a passionate marketing leader with a proven track record of driving significant growth for businesses. I leverage over 20 years of experience in design, development, and marketing to create data-driven strategies that deliver measurable results.
I Transform Under Performing Brands Into Industry Leaders
Skill Summary
I have extensive experience watching market trends regardless of industry, I have managed, optimized and reported on $1.2 million of ad spend for 10+ companies for 3 years.
I am a Hubspot Partner and expert comfortable with all modules including custom CRM /CMS development, I have worked with the Adobe Creative Suite Photoshop, Illustrator, Indesign, and Premiere for 10 years now.
I am fluent in Google Suite and all Microsoft Office applications. I am comfortable programming in several languages, and knowledgeable in the following toolsets:
| Hubspot Enterprise | React | Vue JS | SVG Vector Web Graphics |
| Hotjar | JSON | Nuxt | HTML5 |
| Flutter / Dart | WordPress | NPM | Shopify / Liquid |
| Mailchimp / Mandrill App | Klaviyo | Glock EasyMail | Javascript |
| Google Adwords | CSS3 | Bootstrap 5 | REST / GraphQL |
| Google Adsense | Google Analytics | FB Advertising | Jira / Asana |
| Organic Social Media Marketing | Github / Bitbucket | Make Automation Tools | Open Broadcasting Software |
| Organic SEO | SEMRush | Sprout Social | Blender |
| Amazon Cloud Services | Google Cloud Services | S3 / FTP | MySQL |
Sterling Marketing Group, LLC
Marketing Director
Drove Significant Growth & Streamlined Operations
Take The Lead
Growth through leads
Increased annual revenue by millions through strategic content, social media, and SEO initiatives, achieving 35% year over year growth on multiple brands within the companies portfolio.
Optimized paid advertising spend, reducing costs by 50% ($200k/quarter) for 6 companies through meticulous campaign management.
Improved organic search performance, securing top 10 rankings for key terms on top revenue generating websites.
Provide Better Service
Enhanced Customer Experience
Developed a customer portal, creating a personalized experience and reducing communication pain points.
Automated lead follow up, leading to 12% increase in sales revenue per month.
Developed content, social media, review, backlink and web site strategy that created growth of approximately 35% year over year with revenue gains in multiple millions per year while building online trust and authority.
Document & Delegate
Setting Standards
Created a documentation system for multiple company departments to optimize onboarding time for new employees.
Setup digital brand and tone guidelines in order to scale the graphic design and content creation output, while maintaining brand consistency.
Created onboarding and recruiting process for marketing human resources for efficient hiring and training within budget
Created repeatable processes and documentation for all marketing related tasks for delegation or automation.
Process Creation & Automation
Mapped out repetitive marketing and industry specific tasks and made each more efficient with Ai and scripting.
Paid Ads Management
Managed $1.2 million in ad spend on Pinterest, Linkedin, Google Ads, Google Shopping & Meta Advertising / Facebook Ads
Hiring & Training
Created job postings, reviewed, filtered, interviewed and hired candidates for marketing, design and web dev positions.
Routr Technologies
Chief Technology Architect
Built real time transportation management platform
Realtime Internet of Things
Cloud Infrastructure
Designed & developed a serverless cloud solution to manage multiple school bus fleets, vehicle dispatchers and student rosters with iot device for tracking vehicles and devices.
Integrated Mapbox for routing calculations and custom themes throughout the admin interface. Used large data sets of students, schools, districts, and bus data to refine a machine learning model.
Multi-Disciplinary Team Building
Team Leadership
Managed agile team of engineers and designers for sprints and milestones in product development from backend, cloud services, frontend and ui/ux design.
Designed and created Investor related marketing materials, brand deck, series A funding deck and tech deck.
Web3 Ready Resource Management Platform
Scalable Saas
Responsible for creating the serverless architecture using aws cloudformation templates, dynamo databases, s3 storage, cognito user pools and aws lambda functions to achieve a scalable service network for mobile and iot devices.
Developed ios and android app MVP using react and then moved the codebase to flutter for better cross platform development.
Serverless Cloud Architecture & Development
Expertise in designing and building scalable serverless cloud solutions that are cost-effective and highly available for mobile and IoT applications
Full-Stack Development & Team Leadership
Managed a team of engineers, leading them through the entire development process, both technical aspects of development and visual prototyping to achieve project goals.
Cross-Platform Mobile App Development
Developed mobile applications using frameworks and used forward thinking to choose the right technology for optimal scalable results.
Sterling Marketing Group, LLC
Lead Web Design and Front End Developer
Designed, developed & maintained 16 sites for 7 brands
Built on Custom Stack
Technical
Managed the creation and publication of 500+ pages each with custom CDN Images spread throughout using the Bootstrap 4, and 5 frameworks.
Developed on custom CRM/CMS sales system, used full stack experience to code responsive customer experience driven websites using PHP, MySQL, HTML5, SCSS, Vanilla JS and Typescript.
Modern Brand Design
Design
Designed and developed sites using Figma for ecommerce and multi page single product funnel style websites.
Spearheaded the transformation of small brand websites, breathing new life into their online presence. Leveraging design cues from their existing branding, I crafted modern, responsive websites that were both visually appealing and user-friendly.
Foundational Excellence
Optimization
Implemented strong technical SEO practices on all managed websites (JSON+LD, open graph tags, etc.) and improved website speed and performance.
Setting up a team Github experience and fostered continuous improvement by implementing website tagging and tracking with Google Tag Manager
Full-Stack Website Development
Expertise in full-stack development, managing the design, content, and development of over 16 custom websites and a Shopify store handling high monthly traffic (274,000 page requests).
Brand Revamp & Responsive Design
Seamlessly integrated cues from older style branding, transformed design , ensuring these brand sites were optimized for all devices.
Technical SEO & Performance Optimization
Optimized website structure & code for website speed and content delivery optimization. Used structured data to provide search engines with richer information about the content.
Testimonials
Words About My Work
Specialized skills I bring to the table
Business Automation
Talent Acquisition
Team Leadership
Digital Marketing Strategy
Design & Content Creation
Conversion Rate Optimization
A bit of my personal work
